AdTech software testing services
Software testing company
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AdTech testing services

Crush bugs, conquer the market. AdTech app testing that secures your success.

Optimize ad targeting accuracy with DeviQA’s 15 years of AdTech testing experience, ensuring your campaigns reach the right audience without costly misfires.

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Our solutions for your AdTech testing challenges

We understand that AdTech testing comes with its unique set of challenges. Our mission is to efficiently address them and ensure your business's growth and success. Explore how our tailored solutions can elevate your AdTech testing experience.

Inconsistent cross-platform performance

Challenge

AdTech software often struggles to deliver consistent performance across various platforms, browsers, and devices. This inconsistency can impact the effectiveness of advertising campaigns and lead to a bad user experience.

Solution

Our advanced testing methodologies include comprehensive cross-platform testing to ensure that your AdTech software performs seamlessly across diverse environments. We identify and address compatibility issues, guaranteeing a uniform and exceptional user experience for your audience.

Performance bottlenecks and latency

Challenge

Slow-loading ads or latency issues can result in a poor user experience, leading to decreased engagement and potential customer loss. It is crucial to identify and resolve performance bottlenecks promptly to maintain a competitive edge in the dynamic AdTech landscape.

Solution

Our testing process includes meticulous performance testing to pinpoint bottlenecks within your AdTech software. Through load testing and performance profiling, we help optimize your software for speed and responsiveness, guaranteeing a seamless and enjoyable experience for your audience.

Rapid technology evolution

Challenge

AdTech evolves rapidly, with constant updates and emerging technologies. Keeping your software up-to-date with the latest technological advancements can be a daunting task.

Solution

Our team stays abreast of the latest AdTech trends and technologies. We offer continuous testing services, ensuring that your AdTech software remains resilient and adaptive to the ever-changing landscape. This proactive approach guarantees that your software stays ahead of the curve, delivering optimal performance and staying competitive in the market.

The scope of our expertise

By types of software:

Mobile app testing

Web app testing

IoT testing

By approach to testing:

Manual testing

Automated testing

By levels of testing:

Integration testing

System testing

Acceptance testing

By types of testing:

Functional testing

Compatibility testing

Performance testing

Security testing

Usability testing

Localization testing

Exploratory testing

Regression testing

Release testing

DeviQA’s AI advantage

At DeviQA, we use AI to make testing smarter and simpler. Our ecosystem is built to deliver faster, smarter, and more cost-efficient results — so our team can do more in less time.

DeviQA AI ecosystem

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AI-powered IDE assistant

Reduces test script writing time

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QA companion

Provides suggestions for test optimization and addresses gaps

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Automated code review

Flags unused variables, improper loops, and other common errors

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AI for API testing in Postman

Streamlines API test case creation and response validation

Features

Test case creation

Code review

Exploratory planning

Log analysis

VS

Testing time spent
without AI

6 hrs

3 hrs

2 hrs

2 hrs

VS

Testing time spent
with DeviQA AI

4 hrs (30% saved)

2 hrs (40% saved)

45 min (60% saved)

1 hr (50% saved)

VS
Case studies

Partner with us:
see the difference

Global healthcare giant

Web app testing
Test automation
API testing
Dedicated QA team

  • 90%

    Test coverage

  • 1.6k+

    Test cases created

  • X18

    Faster regression testing run

“They treat our automated testing project as a development effort rather than a testing effort, always anticipating next steps and improvements. Whenever we need changes, they’re able to respond quickly. They take on current problems and address future issues as well. “

Dale Vosburgh
Dale Vosburgh
Director, Diabetes Care Firm
Read customer story

Choose your cooperation model

We understand that every business has unique needs and preferences when it comes to AdTech software testing. That's why we offer flexible collaboration models, allowing you to choose the approach that best aligns with your goals.

Staff augmentation

Our staff augmentation model enables you to augment your internal QA team with our experienced testing professionals. This way you can easily scale your team up or down based on project requirements.

  • Best option for: Businesses with fluctuating testing needs or those needing to fill specific skill gaps within their existing team.

  • Scale your testing team according to project demands without long-term commitments associated with hiring full-time employees.

  • Optimize costs by only paying for the skills and resources when you need them.

  • Swiftly integrate skilled professionals into your existing team, accelerating project timelines.

Get started

Dedicated team

We provide you with a team of skilled professionals exclusively focused on your AdTech software testing needs. This team becomes an extension of your in-house staff, working exclusively on your projects.

  • Best option for: Enterprises with extensive testing requirements and large-scale projects where consistent testing and QA expertise are crucial.

  • Benefit from a team that is specifically assembled to match your project's requirements and goals.

  • Seamlessly collaborate with your dedicated team ensuring quick response times and efficient project management.

  • Maintain full control over the team's activities, priorities, and project timelines.

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Outsourcing

By outsourcing your AdTech software testing to us, you entrust the entire testing process to our expert team. From test planning to test execution, we handle everything, allowing you to focus on your core business activities.

  • Best option for: Businesses seeking cost-effective testing solutions and those for whom testing is not a core competency.

  • Enjoy cost savings on infrastructure, training, and recruitment, as we handle the entire testing process.

  • Concentrate on your core business functions while we manage the intricacies of software testing.

  • Leverage the expertise of a diverse and seasoned testing team without geographical constraints.

Get started

What you get

Feel the improvement in

3 days

Reduction in your costs

60%

Accelerate development by

30%

Automation faster in parallel by

56x

Increase test coverage to

95%

We serve

Our extensive expertise and resources let us serve not only AdTech companies but a great variety of other businesses, empowering them to deliver groundbreaking software solutions.

Industries

Healthcare

Manufacturing

Retail

AdTech

Real estate

Media & entertainment

Travel

FinTech

Insurance

Accounting

Solutions

eLearning

Banking apps

CRM

SaaS

eCommerce

ERP

CAD

SAP

Dating app

Technologies

AI

IoT

Blockchain

Cloud

BI

API

Book a call to gain a seamless app experience that keeps customers engaged and maximizes ad impressions

Here’s what people are saying
about DeviQA

“It was so easy to integrate your people with us and we didn't have any problems.”

Janosch Greber

VP of engineering at RealTyme

DeviQA helped develop a cybersecurity software platform. Complex automated scenarios test REST APIs through a Faraday library. An SDK application works with Azure, Google Cloud, Docker, and LXC containers.

Yuval Or

QA manager at Mimecast

QA tools & platforms we hold expertise in

Playwright

Cypress

Cucumber

Selenium

Appium

Mocha

Robot Framework

Specflow

TestNG

WebdriverIO

Selenide

Calabash

Watir

Codeception

HCL AppScan

Nessus

NMAP

BurpSuite

Acunetix

OWASP ZAP

Metasploit

Wireshark

DBeaver

Rdp-Sec-Check

SNMPCHECK

AiR

SSLSCAN

k6

JMeter

Load Runner

Visual Studio

Rest API

GraphQL

Apiary

Bluetooth Low Energy API

Apple Pay

Google Pay

Apple Maps

Fingerprint API

Postman

Swagger

Charles Proxy

Ready API

ACCELQ

Katalon Platform

REST-Assured

SQL Server

MySQL

Oracle

PostgreSQL

Cassandra

MongoDB

RethinkDB

Amazon S3

Redshift

DynamoDB

Amazon RDS

DocumentDB

Amplify

Lambda

Amazon EC2

Elasticache

Azure Datalake

Blob Storage

CosmosDB

SQL Database

Synapse Analytics

Google Cloud SQL

Google Cloud Datastore

Awards and recognitions

Top B2B Company by Clutch in 2022
Top 1000 Companies by Clutch in 2022
Leading Testing Provider by SoftwareTestingNews in 2021
Top Software Testing and QA Company by Superbcompanies in 2023
Finalist of the European Testing Awards in 2019
Finalist of the Software Testing & QA Awards in 2019

Collaboration process overview

Initial contact

During our initial call, we aim to understand your testing requirements and goals

Assessment

We evaluate your current testing process and create a tailored plan to enhance it

Proof of concept

We offer a complimentary proof of concept, allowing you to experience our proficiency and expertise

Trial and evaluation of performance

We start a trial period with you, and once complete, we review the results together and discuss options

Contract signing and full-scale QA implementation

Upon mutual agreement, we move forward with the QA process by signing a contract and beginning work

Partnership with flexibility

Our engagement options give you commercial flexibility to dial up and dial down resources depending on your own needs

Let’s schedule a call

Flexible collaboration options allow you to choose the level of support that best meets your needs

Questions & answers

Why is specialized adtech software testing crucial for ad-driven businesses?

AdTech platforms handle vast amounts of real-time data, user interactions, and ad auctions. Generic testing falls short in ensuring seamless ad delivery, accurate tracking, and fraud prevention. Our adtech software testing services provide deep testing expertise tailored to this fast-paced environment.

By identifying tracking discrepancies, latency issues, and incorrect attribution, adtech software testing services ensure that ads are served, tracked, and reported accurately — maximizing ROI while maintaining compliance with industry standards.

Complex integrations, real-time bidding (RTB) validations, cross-device tracking, and fraud detection pose significant challenges. As a robust adtech software testing company, DeviQA mitigates these risks through structured test automation, performance testing, and compliance checks.

Yes. We conduct in-depth fraud detection testing to identify invalid traffic (IVT), bot activity, and fraudulent impressions, helping platforms eliminate revenue leakage and protect advertisers’ investments.

We simulate real-time bidding scenarios, validate targeting accuracy, and test integrations with demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) to ensure flawless transactions.

Absolutely. Our adtech app testing services ensure that user data collection and consent mechanisms comply with GDPR, CCPA, and other regulations, reducing the risk of legal penalties.

Ad servers must handle massive traffic spikes during peak hours. We stress-test infrastructure, optimize server response times, and prevent crashes that could lead to lost impressions and revenue.

We test geolocation, audience segmentation, and behavioral targeting logic to ensure ads reach the right users while adhering to targeting constraints set by advertisers. Our adtech software testing services ensure precise targeting validation, preventing misplacements that could impact campaign performance.

With deep expertise in the adtech software market, we provide tailored testing strategies that enhance platform stability, revenue accuracy, and compliance—ensuring seamless ad delivery and business success.